What"s ns Best video Format for YouTube (2021 Update)

Whether freundin are starting a new YouTube channel or completing a cleanup and optimization of in existing channel, it kann sein be a complicated and daunting task. One of the most usual questions we space asked during this process is "What"s the Best video Format zum YouTube"?


According zu YouTube, die recommended videos format is the .MP4 record type. Zu display your videos at ns highest top quality possible, YouTube so recommends using the h.264 video codec and a standard facet ratio of 16:9. 

You might be wondering "If my video zu sein formatted through a different record type, kann it still be uploaded zu YouTube?" or "Can it be converted to another format?”  That’s exactly what we"re going to cover in-depth.

Du schaust: Welches format für youtube


What videos Formats arbeiten on YouTube?

YouTube supports the below paper formats. If you"re notfall sure what style your video zu sein saved as, right-click on the video, scroll down and click ~ above properties; at the top des the window, freundin will lakers the record type. Then inspect to see if freundin are making use of one des the formats detailed here.



MOVA MOV file zu sein a Quicktime record format developed by Apple bei 1998. This format zu sein compatible v Windows and Macintosh platforms. 


MPEG4Created von the Moving gemälde Experts Group bei 1998, ns MPEG4 format is mainly used kommen sie include compression of audio and visual (VA) data. MPEG4 is also the encourage upload encoding setting zum videos according zu YouTube. 


MP4The MP4 format ist technically part von the MPEG4 family. Recognized as MPEG4 part 14, die MP4 container format is the most generally used paper format weil das portable media players. 


AVIMicrosoft introduced the Audio-Video Interleaved (AVI) file bei 1992. Die file format zu sein used kommen sie store audio und video zum synchronous playback digitally.


WMVThe WMV file is based on ns Microsoft Advanced system (ASF) container, compressed und encoded with Microsoft"s fenster Media video (WMV) proprietary codecs.


MPEG PSThe regimen Stream or (MPEG PS) record format container was initially released in 1993 und is largely used for multiplexing digital audio und video. It ist most generally used zum DVDs and HD DVDs.


FLVOriginally developed by Macromedia, a company that was later purchased von Adobe. The Flash videos (FLV) is a container document format used by Adobe to deliver synchronized audio and video content. 


3GPP3rd Generation Partnership task (3GPP) Multimedia files, were created kommen sie allow 3G cabinet phones zu play, record, view, and send multimedia files via ns internet.


WebMThe development von the WebM file format was sponsored über Google und originally released an 2010. The file that was intended zu provide a royalty-free alternative zum HTML5, consists von video streams that have been compressed with ns VP8 or VP9 codec and audio streams that are compressed v Vorbis, or Opus codec. 


DNxHRDigital Nonlinear Extensible High Resolution, or (DNxHR) document format is in irreversible UHDTV compression codec developed weil das use with screen resolutions above 1080p.


ProResDeveloped von Apple, ProRes is a high quality, lossy videobilien compression format. These codecs oase made it both possible und affordable zu edit full-frame, 10-bit, 4:2:2, und 4:4:4:4 high-definition (HD), 2K, 4K, 5K, and larger videos sources.


CineFormPurchased von GoPro in 2011, CineForm zu sein a cross-platform intermediate codec designed zum editing high-resolution footage with minimal loss in quality even after many encodes. 


HEVC (h265)High-Efficiency videobilien Coding (HEVC), well-known as h265 ist a videobilien compression designed as part von the MPEG-H project. It supports resolutions up kommen sie 8192×4320, including 8K UHD. As of 2019, it zu sein the second most commonly used video coding format after AVC.


How zu Convert A Video zu Another Format

If sie try to upload a video saved in in unsupported format, you will receive in "invalid paper format" fehler message. Converting a video to another format tun können be completed making use of a free google Chrome extension named video Converter Online. 


The videobilien converter extension möchte allow you kommen sie convert videobilien files zu a compatible youtube format. Completing ns conversion process zu sein pretty right forward. 


First, click ns open-file button. Then choose ns video that sie would like zu convert. Once the video document loads, pick the neu video file format sie want, climate click convert. Once the conversion zu sein complete, download the neu file and upload it kommen sie YouTube.


Technical needs & Need zu Knows

To ensure all general ideal practices are being followed, bei this section we wollen touch on part technical needs that möchte keep your youtube channel on the right track.


The Difference between File Codecs & record Containers

File codecs room used kommen sie compress und decompress digital videos files. Frequently during ns compression stage die video loser some info that was present an the original video. This will cause die decompressed video zu play at a lower quality than the original.

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File Containers room how the video, audio, und metadata content is organized. Ns MP4 h.264, zu sein the present industry standard zum high justiz video and provides die most handy way of distributing video content. 


Aspect Ratio


The standard aspect ratio zum YouTube ist 16:9. If you upload a video with a different aspect ratio, YouTube möchte automatically change die size to match her video und the viewer’s device. (Note: If your video is not bei the 16:9 recommended element ratio, youtube may add more padding zum optimal viewing.)


Recommended videobilien resolution

YouTube recommends that you follow ns standard element ratio of 16:9 pointed out above, encoded at die following resolutions. 

2160p: 3840x2160 1440p: 2560x1440 1080p: 1920x1080 720p: 1280x720 480p: 854x480 360p: 640x360 240p: 426x240 

Here weist Unleashed, we recommend that you film your YouTube videos using 1080p resolution. This offers the maximum resolution zum a complete HD video and keeps your file sizes smaller sized than filming in the larger 4K and 2K videos qualities.

If charme management und storage are bei issue, recording bei 720p zu sein the minimales resolution zum HD video. Your video will still look excellent and professional zum your viewers but enable you to use smaller record sizes.


Maximum record Size the You kann Upload

The maximum record size that you kann sein upload zu YouTube ist 128GB or a complete 12 hours des video, whichever ist less. (Note: in the previous upload borders were different, deshalb you might occasionally see in older video that surpasses die 12-hour limit.)


Uploading Videos zu YouTube

To upload a video kommen sie YouTube, first log right into your account. In the top right-hand corner, you will see in old schwarze farbe video camera through a white plus sign on it. Click that camera and then Click “Upload Video.”

While waiting zum your video kommen sie load, take die time to fill an a proper video title, description, practice thumbnail, und tags. Including this vital information will allow your video zu be discovered on YouTube and search engines choose Google und Bing. 

Not sure how to optimize your videos title, description, tradition thumbnail, or tags? Don"t worry; we room going to walk freundin through ns process step-by-step bei the following section. 


Upload lang Videos und Adding practice Thumbnails

By default, the longest videobilien that tun können be uploaded zu YouTube is 15 minutes, und you möchte not schutz the ability to add tradition thumbnails zum videos. However, this default settings kann sein easily be changed. Zu do dafür only takes a couple of minutes und requires that freundin verify her account.

To verify her account go to www.youtube.com/verify, click the verify button, and follow the prompts. Once completed, you will schutz the ability kommen sie upload video lasting much more than fünfzehn minutes, add custom thumbnails, und live stream.

Congratulations, your video has been successfully uploaded. Now, it’s time kommen sie learn precisely how kommen sie markup her video deshalb it tun können be discovered on YouTube.


Marking nach oben Your Video zum Search Engines

What"s die point des spending all the time zu develop content, produce, und film a videobilien if once it"s post on YouTube, it it s okay lost in a sea of inhalt never kommen sie be seen über your to plan audience? in this section, we möchte talk about how zu give your newly uploaded videos the best wahrscheinlichkeit of being discovered on YouTube.


Optimizing Your videobilien Title

YouTube places more weight on the zuerst few words of your title. Zu use this to your advantage, make sure you front pack your taste keywords to the beginning von your video title tag.

Because of this, we quickly ranked near die top for the compete keyword collection “web accessibility.” This has actually worked dafür well the we oase optimized nearly all of our youtube titles making use of this technique.


Adding videos Tags Properly

Make sure kommen sie add tags to your video to help youtube better recognize what your video zu sein about. When you do this, limit ns hand-full des tags sie choose und make certain they room specific kommen sie your main topic. Zu ensure you are assigning schild appropriately, use die Target, Alternative, und Broad (TAB) method wie man applying tags. Rapid shout-out kommen sie Brian Dean zum introducing me to the TAB Method.

Target: your target keyword walk first. YouTube wollen place much more weight ~ above the zuerst tag, deswegen be sure to use your hauptsächlich keyword first.

Alternative: Next, include two or three stichworte that hold alternate versions des your taste keyword term. Use youtube suggests kommen sie find alternatives über adding your hauptsächlich keyword into die search bar. Climate look at what suggestions appear, and pick proper alternatives.

Broad: Lastly, include one or two broad keyword terms about your topic. These stichworte should encompass terms about your videos overall market or topic. Die broad schild provide youtube with more context around your video.


Video Thumbnail

When you upload her video, YouTube will provide a few different screenshot you kann sein use zum the preview thumbnail. Don"t usage them, instead create a custom thumbnail. Kommen sie make your video gestanden out native others and the default colors des YouTube (black, red, and white). We recommend making use of blue, orange, green, or yellow as ns primary color wie man creating her thumbnail. This method your thumbnail visually pops, and stands out an the crowd.

Here’s bei example of an optimized videos description indigenous one des our videos. This description ist 133 words and really breaks down what zu sein covered an the video. 


Optimize zum Suggested Videos

Some keywords are difficult to show up high for in YouTube"s search results. Luckily, there"s a method you can grab videos views, stealing them far from much more popular videos. Optimize her video zu appear in the suggested videos section. This ist the row of videos that zeigen up on die right-hand sidebar des another video.

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To see what tags a video zu sein ranking zum is quite simple, just look punkt the buchseite source. If freundin use die Chrome internet browser, right-click on the page und choose "View buchseite Source." then find ns Keywords section in the resource code of the page. Ns keywords an that ar are the tags weil das that video. As soon as you schutz located them, copy a couple of keywords, und add them kommen sie the schild on her video. Make sure you copy die keywords and add them precisely word-for-word zum the best results. 

Quick Tip: once on ns source code page, struggle "Ctrl + F" zu bring up die search bar. Include "keywords" an the search bar und hit enter. It will locate die keywords section on die page, highlighting it in yellow.


Closed inscription your youtube Videos

Adding subtitles and closed captions to your youtube video can help your videos rank better bei search results and help those with availability issues reap your content. A study conducted von the discovery Digital Networks (DDN) found that captioned video enjoyed 7.32 percent more views on typical while ranking higher in YouTubes search results. 

The an excellent news is that captioning her videos ist easy, and we wollen walk freundin through how kommen sie set them up step-by-step.